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Press Release: 08/09/2004
Burger King Corporation
Invites Kids to 'Unlock the Magic' of
YU-GI-OH! THE MOVIE This fall, kids everywhere are invited to 'unlock the
magic' of YU-GI-OH! THE MOVIE, as participating BURGER
KING® restaurants get into the action with a series of
collectible toys and BURGER KING exclusive
collect-and-connect puzzle tiles. For five weeks
beginning August 9, 2004, 20 pull-back mystical monster
toys, inspired by the new film YU-GI-OH! THE MOVIE in
theaters August 13, 2004, will be available in Kids
Meals at participating BURGER KING restaurants
nationwide, while supplies last.
"We are very excited to be working with Warner Bros.
Pictures and 4Kids Entertainment to bring the spirit of
the Yu-Gi-Oh! film into our restaurants," said Brian
Gies, vice president, Marketing Impact, Burger King
Corporation. "Yu-Gi-Oh! has captured the imagination of
kids all over the world by using his magical powers to
save the day. Yu-Gi-Oh! is the 'king of games,' and with
20 pull-back toys and 100 different Puzzle Tiles, kids
can collect and connect them all."
There are 20 YU-GI-OH! THE MOVIE toys – one per kid's
meal – each packed in a five-piece pyramid-shaped
Puzzle. It's discovering the mystery of the pyramid
that's half the fun, as kids will not know which monster
they have received until they separate the pieces of the
puzzle.
The Quest To Collect Them All
The collection features 20 different pull-back monster
toys that kids can collect. Each monster toy comes
inside five interlocking puzzle pieces that they can
connect. Each puzzle piece is designed with the likeness
of one of the different mystical monsters for a total of
100 monsters. The puzzle pieces come in four metallic
colors – gold, silver, pewter and bronze – so that kids
can mix and match all of the interlocking pieces to
create their own Puzzle.
The YU-GI-OH! Phenomenon YU-GI-OH!, which made its U.S.
television debut on KIDS' WB! in September 2001,
continues to rank as one of the leading children's
shows, airing on KIDS' WB! and Cartoon Network.
Beginning in Japan as a manga (comic book) title in
1996, YU-GI-OH! has grown into a global kids'
entertainment brand. More than 50 countries worldwide
air YU-GI-OH!, including the U.K., France, Germany,
Italy, Australia and Mexico.
Based on the trading card game and television series
phenomenon, YU-GI-OH! THE MOVIE is the story of Yugi, a
boy captivated by the card game sweeping the nation. But
there's more to the game than meets the eye, for it
contains ancient mystical energies that can change the
course of history! Deep below the sands of Egypt, an old
evil has awakened. Anubis, who was defeated centuries
ago has returned for revenge to destroy Yami Yugi and
take over the world! Can Yugi and friends conquer their
most powerful foe yet before the planet is buried in the
sands of time?
YU-GI-OH! THE MOVIE will be released on August 13, 2004
by Warner Bros. Pictures, a Warner Bros Entertainment
Company.
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