‘Twilight’ takes over the
world
From The Kansas City Star
Entertainment Weekly is planning yet another
cover devoted to the movie “Twilight,” beating out James Bond
and other heavyweights in the holiday movie preview.
Meanwhile, tickets sold out so fast for a
screening of a 15-minute clip at the Rome International Film
Festival later this month that another screening was added.
And now star Robert Pattinson ranks higher on
IMDB’s Star Meter than Brad Pitt or Will Smith.
These are some of the fun facts released this
week by Summit Entertainment, the studio behind “Twilight,”
opening Nov. 21.
Here’s the studio’s complete list:
TWILIGHT has quickly become a huge worldwide
phenomenon, developing a strong core base of dedicated fans who
are drawn to the story of a Romeo & Juliet- style romance
between a mortal (Bella) and a vampire (Edward).
Book Highlights:
The series of 4 books has sold over 17 million
copies worldwide. Translation rights have been sold in 37
countries.
The series is a New York Times Best Seller and
has been #1 for 47 weeks. Selected as the New York Times
Editor’s Choice.
On USA Today’s Best Seller list for 96 weeks
(TWILIGHT spent 6 weeks at #1).
BREAKING DAWN, the fourth book in the series and
released on August 2, sold 1.3 million books in the first 24
hours.
For seven straight weeks after BREAKING DAWN was
released, all four books in the series were on USA Today’s Top 5
Best Seller List.
The week BREAKING DAWN was released, TWILIGHT
(released in 2005) had its best week ever and sold an additional
120,000 copies.
Online Highlights:
Recognition of the book has generated over 350
fan sites all over the world, including TwilightLexicon.com &
TwilightMoms.com.
There were 14,314 online discussions within 123
communities about the film over the last two weeks ending in
early October.
The official film website has received over 8
million visits, more than most film sites receive over the
course of their life. Over 80% of the website’s registrants are
between the ages of 13-24.
TWILIGHT is the 7th most searched movie on IMDb
Pro’s MOVIEMeter (everything above it is already in theatres).
Star Robert Pattinson is #5 on their STARMeter, ranking higher
than Will Smith and Brad Pitt.
There was so much response to the TWILIGHT
casting photos when they were initially posted, MTV.com’s server
crashed. The response was very similar to in numbers to the
likes of Harry Potter and Spider-Man franchises.
Since its release on MySpace’s Trailer Park, the
first TWILIGHT teaser trailer has reached nearly four million
views, comparable to Indiana Jones: Kingdom of the Crystal
Skull.
When EntertainmentTonight.com posted the second
teaser trailer on their website, they received more views than
any of their breaking news stories.
In the first 3 days of TWILIGHT’s second teaser
trailer in mid-July, it was streamed 1.6 million times. Yahoo!
expressed that this is one of the top 5 most popular trailers
outside of any “summer movie.”
The debut of the final trailer in the TWILIGHT
widget and on MySpace Trailer Park on Thursday night, 10/16,
generated over 3.5 million views in the first 48 hours, and will
surpass the views of both the first and second teasers.
Publicity Highlights:
Fan base generated thunderous applause and
worldwide publicity at Comic-con International – with thousands
of eager fans camping out the night before to see the cast and
crew present new footage.
The Entertainment Weekly TWILIGHT Saga cover was
the best-selling cover of the year for them, surpassing their
Dark Knight and Harry Potter covers.
The first EW cover was so successful, they’re
putting TWILIGHT on the cover of their Holiday Movie Preview
over films like Quantum of Solace. It is rare for EW to feature
the same film twice on their cover.
In late August, Extra aired their segment from
Ashley Greene and Rachelle Lefevre’s H Magazine photo shoot, and
it was the second-highest rated show in primetime, next to Ugly
Betty. Additionally, they posted the segment to their website
and got three times the traffic they get on the Jonas Brothers.
Vanity Fair will feature an entire cast spread
in their December issue – one of over 50 magazine features on
the film.
Ticket sales for the Rome International Film
Festival sold out in a few hours, prompting festival organizers
to add another screening. In Spain, over 1,000 screaming fans
tried to get into a presentation at the Sitges Film Festival,
more than 3 times the maximum occupancy.
Music Highlights:
After the soundtrack link was posted on
Stephenie Meyer’s site, it shot up to #3 on Amazon (#1 in
soundtracks) in less than 1 day…without a track list!!!
Paramore’s single “Decode” was streamed over 2
million times on Stephenie Meyer’s site, and has been streamed
over 1.3 million times on MySpace.
The single was shipped to radio on 10/6, and is
already over 1.6 million in audience at alternative rock.
As of Friday 10/10, “Decode” is approaching Top
40 after only 3 days at radio. It is the second-most added track
on modern rock radio.
|
